New in Coffee is your definitive guide to new products, by the Specialty Coffee Association.

Built to be a comprehensive resource for consumers and businesses alike, this platform showcases new product launches from our exhibitors and the Best New Product Awards, which is a popular feature at our trade shows.

Submitting New Entries

If you’re interested in listing your new product and are not an exhibitor, you are still welcome to submit for a fee of $250. Please reach out to us via the contact form if interested.

We want this platform to be an accessible and useful resource for everyone in specialty coffee. You will be able to submit your entry in English or another language that best suits your product and market.