Mare Terra Coffee | The Coffee Descriptors Wheel
The coffee descriptors wheel is a work tool used to describe the organoleptic profile, flavors and aromas of a coffee. It is a common language for the whole coffee chain, being a fundamental resource for the person who evaluates coffee, a great support for roasters and
the description of their coffee to customers, and for the latter a tool to better understand their own preferences and taste.
Convinced that knowledge throughout the whole coffee chain has expanded immensely, we believed it was necessary to create this new
descriptors wheel, as a response and support to the dissemination of coffee culture and the strength and diversity of the product among all
its members.The collective effort made throughout the chain, in pursuit of new defined and identifiable aromas and flavors within the cup, was our motivation to increase the number of notes in this new tool.
We have conceived and designed the wheel to be an adaptive model, involving the subtleties of a language in each of the different
translations carried out and thus being able to transmit as easily as possible in each culture, what a particular coffee would evoke, as
taste and smell are essentially associated with the particularities of each culture.
Through a collaborative project, together with coffee professionals from all over the world, we have achieved more than 25 different versions, including Spanish, English, Portuguese, Italian, Russian and Arabic, and continue to add languages and collaborators.
Thanks to the collaboration of the following coffee professionals:
Fardan Musaev and Kristina Bakhtoyarova (Honoroast Coffee Roasters) - Arabic
Dror Shitrit and Grigoriy Koifman (Ethical Coffee Roasters) - Hebrew
Alexis Gagnaire (Kawa Coffee) - French
Michael Uhlig (Dorigencoffee) - Spanish
Matthew Yates (Blue Monday) - English
Rui Gomes (Vernazza Coffee Roasters) - Portuguese
Davide Roveto (Caffè Cognetti) - Italian
Attila Gergely (Kondax) - Hungarian
Alexander Skrinjaric (Martines) - Bulgarian
Elena Iashvili and David Gogokhia (Meama) - Georgian
Artur Pasatskyi (Visoka Kava) and Natalka Ostapyuk (Svit Kavy) - Ukrainian
Darius Vézelis (Vero Coffee House) - Lithuanian
Eri Taira (Ethica Coffee Roasters) - Japanese
Dionis Makriy (Tucano Coffee) - Romanian/Moldovan
Veronika Kulichova, Lukáš Gal, Arkadiy Klimanov(Sweet Beans Bratislava)-Slovakian
Kirill Lebedev (Why knot coffee) - Belorussian
Timur Lyapin(SENSUM) - Azerbaijani
Honorio García Delgado (Trike Koffee - Café Taza) - Basque
Anete Dinne (80 Plus - Agrícola Marcilla) - Catalan
We have worked as a team to merge the particularities of each culture and language into the descriptors and general format to best represent them on the wheel.
