Amor Perfecto | Olla Cafetera con Filtro
Innovakit and Amor Perfecto have co-developed the "Coffee Pot", a preparation method that rescues the best of Colombian traditional knowledge to achieve the preparation of specialty coffee, in an easy, affordable way and without specialized knowledge, obtaining interesting, sweeter, and more aromatic coffees.
Since the middle of 2020, producers, marketers, and specialized coffee shops have been experiencing a severe setback in their businesses because of the pandemic. Many have launched intense campaigns on social networks to rescue customers, under the premise of improving the user's skills when preparing coffee, as a strategy to reactivate sales, reduce losses and maintain jobs.
They broadcast live classes and workshops day and night. Some have even offered to send home baristas to help them improve their coffee brewing techniques.
Most consumers concluded that to fulfill that dream, they needed to acquire manual or electric grinders, precision scales, timers, paper or metal filters, and other suitable tools for the service. All this to make a simple cup of coffee.
The group began to review studies on consumer preferences in Colombia and discovered that eighty percent of the population still prepared coffee in a pot.
Vélez called Hugo López, from Innovakit, his technical and scientific adviser, and told him: "Hugo, let's rethink the Colombian pot." And that was how, in record time, López prepared a 3D design. After certain modifications, both concluded: "That's it, that's it."
The Vélez and López pot, made of pewter, has just hit the market. Its production is in charge of Macuira, recognized manufacturer of crockery and utensils in said material. Marcelo Echeverry, an industrialist from Caldas, oversaw the silicone lid, with its respective integrated filter. After intense days of trial and error, the team noticed excellent results in the cup profiles.
Tests of the method were made and the first conclusion was overwhelming: the pot allowed an infusion from free particles instead of trapped or compacted molecules, as occurs with filter systems. And that particularity was already an advance. In addition, preparing coffee in a pot does not require specialized knowledge, since, with basic notions about the relationship between coffee and water, it is easy to find optimal olfactory and taste profiles.
Compared to other utensils, the pot opens the possibility of making the consumer feel more comfortable and facilitating the search for their favorite recipe.
