PURITY C iQ is the first smart filter system that monitors and adjusts water quality in real time. It simplifies installation, supports predictive maintenance, and ensures consistently high coffee quality—while extending the life of your equipment.

Great coffee starts with great water—and now, making sure that water is just right has never been easier. With PURITY C iQ, BRITA has created the first smart water filter system that thinks ahead, adapts on its own, and takes the guesswork out of water management.

It’s more than just a filter. PURITY C iQ brings together a smart cartridge, a specially designed filter head, and a cloud-based portal to deliver real-time data on water quality and system performance. The result? Consistent, high-quality coffee and tea, less manual work, and more peace of mind.

Installation is quick and intuitive thanks to the plug-and-play design. The system automatically detects the cartridge and guides you with visual and sound cues—no complicated steps, no room for error. Even maintenance is easier, with alerts and insights helping you plan ahead, not react to problems after they happen.

PURITY C iQ constantly monitors water hardness and adjusts it automatically, which means no more measuring, guessing, or risking mistakes. It also protects your equipment from scale build-up, helping your coffee machines last longer and work more reliably.

Whether you’re running a busy café, managing a hotel, or maintaining machines across multiple locations, PURITY C iQ saves time, reduces downtime, and helps you deliver top-quality beverages every single time.

Developed with input from real users, it’s a solution built around what matters most: great taste, simple handling, and less hassle. PURITY C iQ is the smarter way to manage water—and a new chapter in professional coffee preparation.

Welcome to the future of filtration.

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