The 2026 Best New Product Awards are open to all World of Coffee exhibitors at each respective event. All products must have been introduced for sale in their respective region at least one year in advance of the event. Prototypes and products still in R&D or otherwise not in the market by the dates specified are not eligible.

Please see individual World of Coffee event websites for the information pertaining to each show’s entry period, deadlines, and Terms and Conditions.

There is no limit to the number of entries you submit, but each product can only compete in one category. You may submit multiple products/SKUs in the same category, but a product entered in different packaging/sizes does not qualify to be entered multiple times in a single category.

Please head to individual event websites for more information on how to enter for a particular event.

Please visit the individual event websites for more information on how to apply to be a judge for a particular event.

Frequently Asked Questions